"You do not rise to the level of your goals.
There are consequences to
not addressing systems.
Think of your organization as an inherited house.
“We ... are like homeowners who inherited a house on a piece of land that is beautiful on the outside, but whose soil is unstable loam and rock, heaving and contracting over generations ... Not one of us was here when this house was built. We are the heirs of whatever is right or wrong with it. We did not erect the uneven pillars or joists, but they are ours to deal with now.”
Isabel Wilkerson
Author, "Caste: The Origins of Our Discontents"
WHAT WE DO
We empower you to advance equity, diversity and inclusion in your workplace.
Credence empowers people to navigate transitions and make sustainable change
Credence builds courage and skills in leaders and teams committed to systematically creating sustainable change in their organizations.
By doing this work together, your team will build trust and work more effectively across the systems it operates in.
Credence helps your organization to:
Get Beyond the Surface
Our methods move your leadership beyond building awareness and "checking the box" to adopting new mindsets and building courage
Align Your Leadership
We help your leaders get clear on all parts of your strategy. Misalignment causes scope creep and wastes resources.
See Integrated Change
Our approach integrates the three levels of change which are needed to make meaningful cultural change - individual, group and organizational
Integrate New Leaders Quickly
Set up your new executives or executives in newly created roles for success. Transitions can drag on and become costly without a process that facilitates integration with their direct team.
WHAT WE OFFER
Our Services
Credence works where strategy meets people—where good plans stall, power dynamics emerge, and trust determines what’s possible.
We support leaders and teams through high-stakes decisions and transitions that don’t respond to templates. Whether it’s a stuck strategy, a shaky team, or a new executive needing traction, we bring clarity, cultural intelligence, and tools to turn insight into momentum.
Drawing on experience in complex systems, we invite candor, curiosity, and connection. The work is serious, but the process isn’t heavy. We keep it human and focused—helping teams notice what’s been overlooked and activate strengths already in the room.
Meet Founder/CEO
Margaret Huang
Margaret Huang is the Founder and CEO of Credence — a strategist with soul. She helps teams and executive leaders navigate complexity with clarity, courage, and heart. Her approach fuses sharp business insight with deep emotional intelligence — built from 15+ years in executive roles at global firms like GE and Jardines, plus national nonprofits.
Known for meeting people exactly where they are, Margaret listens beneath the surface and helps leaders cut through noise to clarify their vision and unlock potential—in themselves, their teams, and across their organizations. Her work is deeply relational: She builds trust fast, thinks systemically, and never sugarcoats.
Margaret is passionate about partnering with leaders and organizations committed to equity, inclusion, and true belonging. Whether coaching teams to evolve, guiding systemic change, or aligning executives around shared goals, she moves leadership teams from insight to impact — connecting leaders, shaping outside-in teams and future-back systems.
Leadership isn’t a solo act — distributed leadership is a powerful multiplier. A team, not an individual, is the unit that initiates sustainable systems change.
- Her style? Thoughtful. Thought-provoking. Fun.
- A modern minimalist in design and approach — but maximal in impact.
- She doesn’t just guide transformation — she builds it with teams to endure, using history as context and culture as a guide.
Curious what’s possible for your team or organization? Let’s start a conversation.
How we work
At Credence, we believe collaboration drives sustainable, shared impact. Our work is powered by relationships and creating stronger connections, not transactions — honoring the expertise, passions, and lived experience of those we collaborate with.
We bring together partners, collaborators, and communities of interest to solve complex problems and empower sustained transformation. Our approach is:
Equitable and Collaborative — We listen first, learn together, and co-create initiatives that reflect shared priorities.
Intentional and Transparent — We hold ourselves accountable to our collaborators and the people we serve.
Forward-Thinking and Innovative — We enable transformation by unlocking collective creativity, using history as context and culture as a guide to design solutions that grow alongside our changing world.
We view every relationship as a potential contributor to collective progress. We work alongside affected communities, civic institutions, policy makers, and industry innovators to make a measurable shift today — and for the generations to come.
FAQS
Before you get started
Depending on the type of service you are interested in, Credence works with various-sized organizations.
- New Leader Integration (NLI) is for intact leadership teams of up to 12-15 direct reports. The NLI can also be effective for a new CEO or a new executive director of a new nonprofit to gain fast alignment/insight with their Board of Directors. This program may not be suitable for smaller teams where the leader is managing less than 5 direct reports.
- Our Executive Coaching service can be for individuals or a team of leaders.
For the maximum benefit, intact senior leadership teams of 12-15. The first team should consist of the top leadership and any consultants – internal or external – that the organization will engage to continue the change initiatives. The program is helpful for any organization that is looking to accelerate the integration of a new leader with an intact direct team. If the rest of the team is transitioning – for example, a CFO and a CMO are still being recruited, it would be best to wait until all the members are in place.
Credence programs are designed to be virtual or a hybrid combination of in-person and software-enabled, highly interactive, and engaging. Our programs use GroupMind software that enables real-time group work with data. Some of our programs also work on handheld devices. Schedule a brief demo so you can try it for yourself.
- The New Leader Integration is designed for a leadership team to meet for for 1 full day and then with one progress check for a half day 6-8 weeks later.
- Custom off-sites are designed for 1-2 days.
- Coaching programs vary depending on your specific needs. Generally, we recommend a bundle that includes two 90-minute or three 60-minute weekly sessions to build rapport, followed by 3-6 months of bi-weekly sessions. The bi-weekly cadence allows for a coachee to have an opportunity to apply what they have learned. However, in some situations, some clients have requested weekly support.
- Assessments of intact leadership teams take 2-4 weeks, depending on the availability of your leadership team.
Please get in touch with us so we can assess your needs and provide a custom quote.
